Travel Corporation India had launched this print advertisement to promote its honeymoon packages. The campaign has apparently emphasized on indispensable role of henna in Indian marriages and focused its main idea of the campaign around it. However, as the relation between henna and marriage is globally not that much known, the campaign is apparently aimed at Indian mass. The advertisements using henna on hands have shown different honeymoon destinations and famous landmarks. The intricate work of henna has drawn the contours of famous structures fantastically.
Moreover, the advertisement showing Venice seems to extremely well as the designs printed on hands draw somewhat closer resemblance with the actual ecclesiastical designs of Venice. Moreover, despite interesting and intrinsic presentation of the campaign the product benefit to some extent struggles to come out. The campaign was created by Grey Worldwide, Mumbai, India.
Via Ads of the World