Is Toyota moving into pseudo-branding? No, I am not talking about the sponsored Prison Break series that was shown up on Sprint handsets. That feeling is boiling down to the Yaris commercial also.
The set is futuristic. The super smart little car squashes the bug like creature for dose of gas. The Yaris is so smart that very little fuel gets it going going for long.
Sad for the little creature? That’s the pseudo-branding connection, again.