This print advertisement was launched by Tower Records to commemorate Mother’s day. The campaign apparently has tried to connect the aspect of motherhood with the present day’s famous female singers. The idea was to draw attention that being a fan of these singers is absolutely fine but even our mothers have done something which unparallel in the world like these modern singers.
The ad is showing photo case kept on a table with somewhat hard-hitting and of course touching messages for Mother’s day, comparing mothers with present day’s icons.The campaign has taken a humorous perspective for present days singers. The copy of the ad reads, ‘Thanks for the lullabies mom. Happy Mother’s Day’. The campaign was created by DM 9 Jayme Syfu, Manila.
Via Twenty Four
