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Top five tips to do effective video marketing

Do you feel you are putting a lot of effort in creating an online video and it has not been receiving the credit it should get? Do not worry if your video content is not receiving high visibility. Here are some tips that can boost up the chances of your video appearing higher in search engine results, as well as receiving wider visibility. Check out what all you can do to make your online video marketing successful.


Upload on YouTube and other networks

Join the world’s second largest search engine, which is YouTube, and upload your videos on it. This can let your content be seen immediately by a very large audience. This video network is joined by around 1 billion new user every month. Additionally, more than 6 billion hours of video are monthly watched. Thus, you may take advantage of this vast network of viewers to market your online video effectively. Apart from YouTube, you may also upload your videos on Break, DailyMotion, Vimeo, etc. These networks also provide you added exposure.

Create interesting content

Observe what your target online communities would be interested in and create compelling content that would be relevant to them. Focus on ‘how to’ videos that people are more interested to watch. They want to watch informational videos that give them great exposure to a particular area. Thus, you could create some content relevant to your area if operation and link it to your business. It would help you increase viewership of your video content.


Optimize your content

After you have created some good content, it is time to optimize it in search engine rankings and search results. If your video is on YouTube, it will tend to gain an edge, as YouTube is the property of Google. However, you will have to find the right and relevant keywords that could make your content go higher on rankings. Choose the keywords related to the main theme of your content. Select proper keywords for the title and description, as well as tagging.

Use call-to-action buttons

You may use varied options that help you link the content of your video with your website. You may use a lower third graphic including your contact details, logo, etc. This would not be obtrusive to the viewers. On YouTube, your video description can also carry a link to your website. You may also choose to create an end screen with call-to-action buttons so more traffic could be diverted to your website.

Share and share

The more you share a video on your blogs and social media pages, the more visibility would it receive. It will highly boost up your video marketing success.


Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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