Behind every successful marketing campaign there are some incredibly smart marketing ideas. New ideas are very necessary for an effective marketing campaign; and in order to formulate new marketing ideas you need inspiration. So, here is a list of some great marketing books which will always keep on inspiring you and navigate you towards the road to success:
1. “Brainwashed: Tricks companies use to manipulate our minds and persuade us to buy” written by Martin Lindstorm
For a small-scale business owner who cannot invest millions of dollars in the name of marketing, this is the best book for inspirational marketing ideas for testing your customer’s brain. In this book, Lindstorm narrates the war that goes on behind the marketing of every big brand product and how theses big brands use fear, nostalgia, peer pressure and celebrities in order to influence their customers and make them want to buy their product.
2. “Neuromaketing: Understanding the buy buttons in your customer’s brain” written by Patrick Renvoise and Christophe Morin
This book teaches you how to make better sales by using the scientifically proven fact that consumer make their buying decision by using only their primitive brain. So, using this knowledge, Renvoise and Morin guides you through various tips and principles that can be used to influence the primitive brain of the masses for your benefit.
3. “Riches in Niches: How to get rich in your niche” written by Susan A. Freidman
In the world of marketing, the most challenging aspect is to find out a tight and strong market niche where your business will surely stand out. In this book, Friendman gives you various ideas in order to help you find your market niche. She also coins the new term ‘nichepreneur’ in this book and describes Friedman’s proven technique of GEL formula and gives you the chance to try new ideas for yielding maximum profit.
4. “Visual Marketing: 99 proven ways for small businesses to market with image and design” written by David Langton and Anita Campbell
If you are still looking for a good marketing idea for popularizing your small business then this is the book you should start reading now. In this book, Langton and Campbell guide you through 99 different ways and numerous examples for marketing small scale business without any big investments.
5. “Referral Engine: Teaching your business to market itself” written by John Jantsch
After interviewing hundreds of different entrepreneurs and using their successful stories, John Jantsch describes different ways for developing a successful referral system for your business. By reading this book, you can find inspiration to come up with your own creative idea to make a successful marketing strategy.
