This is a unique ambient campaign launched by a South African taxi company Toot-N-Scoot to promote their services and to raise awareness against drink driving. The campaign has chosen an exceptional idea to meet its objectives. To execute the strategy, several unattractive people entered bars and discos wearing a white T-shirt with a copy that read, ‘When I start looking yummy to you, it’s time to call Toot-N-Scoot’. The idea was not doubt quite appealing and refreshing and it was bound to receive considerable attention from public. The campaign has displayed a remarkable and exceptional idea that would have forced people to pay attention on it.
This time around, not many advertisement campaigns are being executed with exceptional ideas and they eventually take help from other resources to be effective. Moreover, this idea was seems to be only best suited for an ambient campaign. Following the campaign many might not have made call for the service but it would have certainly left an imprint on their minds.
Via Invisible Red
