This print advertising campaign for Tok Stok is worth our attention with its meticulous art-direction.
The campaign, developed by DDB Brazil, makes a claim through the copy- easy to assemble furniture.
And the visualization of this claim is more communicative. The ads feature many clever way of arranging furniture.
CREDITS
Agency: DDB Brasil
Creative Directors: Sergio Valente, Andre Pedroso, João Mosterio and Daniel Bottas
Creatives: Max Geraldo and ArÃcio Fortes
Art Buyer: Clariana da Costa and Carmem Castillo
Photographer: Rodrigo Ribeiro
Ilustrator: Sergio Guilherme Filho
