Creativity above anything else is the primary requisite to make an advertisement campaign popular. For me that creativity stems from the faucet of simplicity. The flick we see above is for a Zoo advertisement campaign that has become extremely popular with more and more people getting themselves clicked in front of these banners. When you think of depicting butterfly wings on a board without the body of course, it depicts a simple thought and when you have faith that people would like to click themselves in the gap to complete the depiction, it is creativity. The combination as I mentioned before makes for the perfect campaign.
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