Young man doing an embarrassing sexual performance under the surveillance of his mother. Well that ad for the travel company dragged our attention to a bedroom of hilarious sexual watchmanship by an over-protective mommy. Now, the Swedish travel agency TICKET is also doing another advertising effort, but it is a different one.
The effort has been developed with a vision- project the company as a provider of Last Minute Travel. So, the magazine ad consists of a picture of the same magazine that the viewer of the ad is holding. The headline, Last Minute Travel, concluded the message.
CREDITS
Advertising Agency: Jung von Matt, Stockholm, Sweden
Creative Director: Johan Jäger
Art Director: Erik Dagnell
Copywriters: Petter Dixelius, Erik Wingfors
Photographer: Sven Prim
