Again, let us talk about creativity in advertising. can something which is incomprehensible to the target be considered as creativity in advertising? Actually, advertisements are not primarily created for the award jury. An ad primarily and most importantly should talk to the target audience- clearly, creatively. Ads that make people stare without a clue is not creativity. That is a just a hole in the clientâs wallet. (as every argument or statement has another side, exceptions are there). This print ad for Kiwi shoe polishes leaves people clueless.
The ad certainly makes us stand amid the darkness alone, staring at these incomprehensible headlights. The ad lacks a clear way of communication.
CREDITS
Advertising Agency: JayGrey Sydney Australia
Art Director / Copywriter: Jay Furby
Typographer: David White
Photographer: Gary Sheppard
Producer: Jules Zuppicich
Account Managers: Claire Manning, Vanessa Long
Marketing Manager: Adrian Sandy
Assistant Brand Manager: Megan Farquhar
VIA: Ads of the world
