This is misplaced creativity

Dr Prem Digital Healthcare Marketing

steakfestival beef

And PETA can justifiably object this kind of advertising cruelty to animals.

This print campaign for GRT Radisson Hotels advertises its steak and grill festival. The campaign, developed by JWT, Chennai is nothing less than creative cruelty.

The ads show a cow, a lamb and a pig hiding helplessly and fearfully in corners. The ads never reflect any funny element. Indeed, there are better ways to advertise such an event- more tasteful ways.

This is creative, but cruel.

CREDITS

Dr Prem Web Design and Development


Advertising Agency:
JWT, Chennai, India

Creative Director: Senthil Kumar

Art Director: Gerald Anith

Copywriter: Gerald Anith


Illustrator:
Pravin Arasu, Sivakumar Chinnasamy

Studio Manager: Hari Kumar

Account Supervisor: Priya Bharath

steakfestival lamb

steakfestival pork

Dr Prem Healthcare Social Media Marketing
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