Arbre Magique had launched this print advertisement campaign to promote its product, car freshener. The campaign aims at establishing using this product in car the environment inside the car will be transformed to give natural freshness so the outside world. The advertisements are showing cars are being blanketed Raspberry and lemon to emphasize the flavor which has spread in the cars. However, the campaign seems to a bit stretching.
Although the product benefit is well outlined in the campaign yet it reflects that the basic idea a bit more exaggerated than required. The presentation of campaign too has failed to be impressive. The copy of the advertisement reads, ‘The world smells better with Arbre Magique’. The campaign was developed by DDB Milan, Italy.
Via Twenty Four
