The Upper Class Virgin

Dr Prem Digital Healthcare Marketing

upper class virgin

No, its not a about a woman. But an equally intoxicating subject..it’s the name of a cocktail. Oh, then, what has a cocktail to do with advertising? Well, this cocktail is a unique effort from Virgin Atlantic to entertain its Upper class clientele.

The brain behind the drink is George Patterson Y&R Sydney. The signature cocktail was launched by the agency at one of Sydney’s most exclusive bars.

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Creatives Alex Wadelton and David Ponce de Leon said the idea came about because Virgin Atlantic Upper Class has the most exclusive bar in the world: well, such an idea which might addict us suddenly!

The Upper Class Virgin

Better names?

CREDITS

Executive creative director: Julian Watt

Creative team: Alex Wadelton, David Ponce de Leon

Client service: Esther Volpe, Jenny Willits

Client: Belinda Gurd

Via: Campaign brief

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