No, its not a about a woman. But an equally intoxicating subject..itâs the name of a cocktail. Oh, then, what has a cocktail to do with advertising? Well, this cocktail is a unique effort from Virgin Atlantic to entertain its Upper class clientele.
The brain behind the drink is George Patterson Y&R Sydney. The signature cocktail was launched by the agency at one of Sydney’s most exclusive bars.
Creatives Alex Wadelton and David Ponce de Leon said the idea came about because Virgin Atlantic Upper Class has the most exclusive bar in the world: well, such an idea which might addict us suddenly!
The Upper Class Virgin
Better names?
CREDITS
Executive creative director: Julian Watt
Creative team: Alex Wadelton, David Ponce de Leon
Client service: Esther Volpe, Jenny Willits
Client: Belinda Gurd
Via: Campaign brief