American Legacy Foundation has recently launched a new anti-tobacco ad campaign titled ‘Truth‘. The ad campaign is an effort to prevent smoking among youth. The ad campaign has been created by Arnold Worldwide in association with the ad agency Crispin Porter & Bogusky. The ad features a singing cowboy with a hole in his neck from a tobacco-related laryngectomy.
The latest campaign aims at drawing attention to the fact that cigarettes are made with sodium hydroxide, which is also used in hair removal products. The ad carries a very smart and catchy tag line that reads as ‘Knowledge is contagious: infect truth’.
The advertisement campaign has also been backed by the online campaign that is really making people speak for the campaign. Speaking of the online campaign anyone can smear their text on a hairy back of a person and send it to friends.
Via HoutLust
