The power of online opinions

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Online opinions have more power to influence the consumers in China than the traditions media advertising. A survey conducted by Nielsen, shows that Chinese consumers are highly influenced by the recommendations by personal acquaintances and brand websites.

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The survey shows the importance of brand websites. It shows that more than nine in every ten Internet consumers in China (91 percent) trust recommendations from people they know, whilst over eight in every ten (82 percent) trust a brand’s website. The survey was conducted among 25,000 Internet consumers from 50 markets.

Recommendations by personal acquaintances and opinions posted by consumers online have a clout in the global scenario too. With the explosion of online opinions by users, consumers around the world are putting their trust more on them.

Via: asiamediajournal

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