Attention. That is what all forms of advertising- print, TV, advertising, whatever- aim to create primarily. These ponytail train handles created for promoting Johnny Andreanâ hair strengthening product wins here.
Hair fall often happens during daily activities, and the company wanted to give a message to the public that their product will help them to reduce this problem. So Indonesian ad agency Fortune created this idea of ponytail handles as a passenger handle substitute in urban commuter trains. Naturally it attracted the attention of the passengers and they knew about Johnny Andrean salon.
Credits:
Advertising Agency: Fortune, Indonesia
Creative Director: Wayrizal
Art Director: Anthony Kaunang
Art Director: Rizki Darmawan
Copywriter: Sadewo
Account manager: Sharon Masita
Agency Producer: Citra Ramadhani
Agency Producer: Rizki Rahmanto
