The new form of Churchvertising

Dr Prem Digital Healthcare Marketing

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For the sake of reference, let me just coin the word ‘Churchvertising’’. We have seen recently advertising efforts by Church (not only Catholics) which are rather bold or bound to make controversy. The recent example is the billboard which dragged Joseph and Mary to the bed of controversies.

This print advertising campaign from The United Church of Canada also goes the extra mile, though not so controversial one as the one we have linked earlier.The campaign features nudists, an escaped convict a member of the Russian ice hockey team.

The copy reads- “We’re just glad you could make it. Norval United Church. Our Doors Are Open.”

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The message, prepared by Emerging Spirit, is designed for people who fear that they may not be accepted.

CREDITS

Advertising agency: Smith Roberts Creative Communications, Toronto

Creative directors; Malcolm Roberts and Brian Smith

Art director; Jenny Luong

Copywriter: Omid Amidi

Photographer: Tom Feiler

Another ‘incredible’ example of Churchvertising

Ads for a church, signed by Satan!

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