Honda started it. But, they have lost the control.
There is much buzz around social media marketing and the wide benefits of word-of-the-mouth publicity. Companies look upon twitter, facebook and blogs with great hope. However, what if it creates negative publicity around the product, instead of creating a positive impression? It is indeed an irony and Honda is an example for this irony.
Honda recently released photos of their new 2010 crossover vehicle, the Accord Crosstour on a Fan Page on Facebook and four thousand people signed up as “fans” of the car on the day it was launched.
The fact is – 3.4 percent of respondents think the Honda Accord Crosstour is a good-looking car. An astounding 80.7 percent, on the other hand, voted for the option “Kill it With Fire!!!” (reader poll on auto blog)
Much negative buzz has been created around the design of the car which started on Facebook and Twitter.
Via: US News
