This huge TV advertisement of Carlton Draught Beer, which was contesting for the best television advertisement in the world, was voted second best at the Cannes International Advertising Festival. This ad has been made by Melbourne agency George Patterson Y&R for $ 1 million.
The Big Ad was released on Internet last year and the commercial has already downloaded and watched by three million people so far. The Ad missed the first position with a very less margin and the top slot was grabbed by another beer brand, Guinness.
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