The Applebee’s Guys are for casual dining

Dr Prem Digital Healthcare Marketing

applebees shrimp sensations 1

A new advertising campaign from the house of largest casual dining concept of the world Applebee and Applebee’s Shrimp Sensations. The promotion which began Monday in all the restaurants across the country is supported by Network Television. Chief marketing officer, John Cywinski says, “The new campaign is an evolution of our popular commercials featuring fun, parody lyrics, and will feature two recurring characters, simply known as “The Applebee’s Guys.” The musical duo will appear in new ads for each promotion as they draw guests’ attention to craveable food served in a friendly, neighborhood setting.”

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The Foote, Cone & Belding of Chicago creation, this commercial is also available on the company’s website.

Applebee’s Shrimp Sensations promotion features new items including a Parmesan-Crusted Shrimp Penne pasta and a Shrimp Trio combination in addition to favorites such as Applebee’s House Sirloin and Grilled Shrimp Combo, Coconut Shrimp, and a Grilled Shrimp ‘n Spinach Salad.

Via [BusinessWire]

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