The 99.9% of germs are eliminated

Dr Prem Digital Healthcare Marketing

sani 1 llamenme

That seems like a really promising claim. And that is the intelligent part of this print campaign for Sani Hand sanitizer.
Usually in advertising, when a brand makes promises, it says 100%. And sometimes, more than hundred percentage.

100% purity

100% sincerity ‘

100% this

100% that

But here, the campaign developed by SmartPack, Guayaquil, says that Sani hand sanitizer kills 99% germs. This slight difference of .1 makes a drastic and intelligent difference to this campaign.
Another interesting fact about this campaign is its clever way of communication. The ads show two isolated germs. One is playing Sudoku. And another one is desperately waiting near a telephone. Funny.

Dr Prem Web Design and Development

CREDITS

Advertising Agency: SmartPack, Guayaquil, Ecuador

Creative Director: Daniel Valero Machado

Art Director: Omar Martínez

Copywriter: Daniel Valero Machado

Illustrator: Walter Andrés Garay

Via: Ads of the world

sani 2 sudoku

Dr Prem Healthcare Social Media Marketing
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