This is an impressive print advertisement campaign launched by Thailand Post in an endeavor to revive traditional way of communication of letters as it is on the verge of being disappeared in the face of unimaginable popularity of e-mails. The campaign apparently takes up the issue that some memories can only be gained through traditional letters not e-mails. The advertisements are showing people holding letters which is apparently seems to be quite old and the memories are being re-visited.
The presentation of the campaign is undoubtedly impressive and it was especially designed to provoke sentiments of people. Though the idea of the campaign is not exactly very fresh but the execution of the campaign is certainly fantastic. The art direction has contributed significantly in the campaign to make it impressive. The punch line of the campaign reads, ‘Good memories you won’t get from e-mail’. The campaign was created by Euro RSCG Flagship, Thailand.
Via Advertolog
