TG4: Girls dressed by boys

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tg4 banned

This poster advertisement meant for promoting a TG4 television program entitled ‘Paisean Faisean’, attracted fierce criticism in Ireland for being offensive and degrading women. The poster advertisement showed a teacher dressed a very short skirt and fishnet stockings and the poster carried a tag line that reads, ‘Girls dressed by boys’. Advertising Standards Authority of Ireland received many complaints about this advertisement asking them to place a ban on it. The complaints alleged that that the advertisement portrayed women as a mere sexual object, simplifying women and was insulting and dehumanizing to women. Another complaint alleged that the outfit on the teacher to be offensive.

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The advertisers in their argument said that the program was a light-hearted entertainment show that targeted women between the ages of 25 and 44 years. They further clarified that the campaign was now finished and was not set out to embarrass or cause offence to any person. The Complaints Committee ruled that the use of the image in the advertisement was in breach of the Code and upheld the complaints.

Via Best Rejected Advertising

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