A conscious relocation from abstract to simplicity. Simply Teslstra would advertise how its different properties (like Whereis.com and Trading Post) can be accessed at any point of time on mobile phones and laptop computers. So, gone are the days of huge, gigantic “I am, We are, You are Australian.” A series of simplified slice of life ads now will star some very normal people. While becoming more of a media player rather than a telecom provider Telstra throws this tagline upfront, “Now Telstra gives you more ways to do more things in more places.”
Telstra plans to unveil the ads during Commonwealth Games to promote the 3G mobile phones.
Simplicity is not only all about K.I.S.S but it also comes cheap. Compared to its large scale “We are Australians” this series of ads will certainly make George Patterson Y&R, the agency poorer by some, if the commission is calculated on total billing, that is.
Via [SMH]
