Sixty seven percent of consumers feel television commercial are for real enjoyment. The Schneider/Stagnito Communications Most Memorable New Product Launch Survey done a survey on 1000 U.S adulta and obtained this amazing and wonderful result! What’s better a huge seventy four percent confirmed that the most of the new product information they get from TV ads only. The gist of the study is, it’s television commercial (and not internet, magazine, newspaper) that brings in the most affluent eyeballs to the idiot box and that the medium strongly influence consumer’s decisions to purchase a new/old product or services.
So, that’s truly supportive information as far as TV commercial is concerned. I am sure if you dig deep and ask their sample to recall without any aid even some of the heavy dose blistering ad campaigns, they will falter. No wonder the survey informs equally whopping 57% ‘could not recall a single new product introduced in 2005, despite a 2.6 percent increase in advertising — from $268 billion in 2004 to $275 billion in 2005.’
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