TBS-The very funny network seriously is partnering with Sierra Mist, the Pepsi brand. Sierra Mist which rides on high recall value these days due to its comedic advertising will unveil a co branded micro site for the purpose. The site will be hosted on TBS.com and will be executing consumer deals. There are prizes like “a New York jaunt around the uptown scenes from Seinfeld.”
The micro site, the first of its kind between the two brands (Lat December also they organized a promotional campaign, Sierra Mist “Mist-takes” which was featured by Michael Ian Black (Reno 911!) and Debra Wilson of Mad TV) offers trivia games called “Know your Show.” The content begins at March 6 and will run till May 16.
Via [Vnumedia]
