This is an interesting outdoor advertisement campaign launched by Sugar Free to emphasize the fact that Sugar Free tastes the same as normal sugar. The campaign has used ants the closest companion of sugar to exaggerate the idea. The advertisements are showing contours of muffins and ice-creams formed by ants to give impression even if sugar free has been used to make those items that are equally attractive to ants. Another advertisement of the campaign has amusingly shown ants being queued up to make an arrow towards the product.
The campaign is unquestionably based on a very original and refreshing idea that has helped to produce compelling advertisements. The advertisement effectively conveys its message across and compels watchers to underline the product benefit. The punch line of the campaign reads, ‘tastes good with Sugar Free’. The campaign was developed by Rediffusion DYR, Bangalore, India.
Via Frederik Samuel
