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Taste success by treating your job-hunt like a marketing campaign

The cut-throat competition of job seekers can be overwhelming. You have to come up with ways that you beat the odds and treating your job search like a market campaign is an excellent strategy. You need to understand that your job search is similar to the process wherein a company sells a product.

You need to sell yourself using a marketing campaign that will enable you to sell yourself to companies you desire to work with. This approach is certainly much more interesting than any other is and is more rewarding as well. Here are some tips that will help you sell yourself to an employer:

Identify your audience

Rear view of the brunette woman who is looking at the wall with colourful icons about job vacancies. A concept of recruitment process. Internship and graduate programmes. Concrete wall.

You must be having diverse qualifications and skill sets, but not all of them are of importance for every organization you apply for. A particular skill of yours is of great use for a particular job and is of no use or is of little use in another. Therefore, you are supposed to work out and find out what your target audience is. Try hard to find ones that are in dire need of skills you have expertise in.

Promote your unique selling points

unique selling points

Just as a seller tries to grab attention of buyers by promoting USPs of a product, you need to promote your USPs while marketing yourself. You have to think of yourself as a product and the ways you could promote your qualities and qualifications.

You have skills and experience that make you a cut above the rest. As different jobs demand different qualifications and expertise,you need to play smart. Considering a particular job requirement, you have to promote your particular skill or qualification that suits that job in the best ways possible.

Mention your core values

You must have noticed that a business through its marketing campaign communicate the core values of a business. You are supposed to do the same by communicating your core value to the employer.

Do not only value your technical skills and underestimate your soft skills and personality, as they too are of integral importance for impressing and convincing an employer to hire you. Mention your skills and present them with force. In case you find it difficult, you can ask your friends and colleagues to pin point your special skills, which play an important role in fetching good and satisfying job opportunities.

The competition for job is fierce and only ones with unique job-hunt opportunities manage to beat the competition. Selling oneself to an employer using an ideal marketing campaign is one of the incredible ways.


Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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