When did consumer giants with a strong brand start taking the unprecedented step of putting out a product for a certain period to bring it back, to take it away only to bring it back, ad infinitum? If a product …
Why is Pepsi Marketing Mountain Dew Throwback so Erratically? Read More »
In this highly competitive world every business owner needs to keep a close tab on their marketing techniques. If you do not keep an eye on the marketing metrics and continuously evaluate the results then you will not get to …
Tracking the fruits that your marketing campaigns are bearing Read More »
Despite the importance that social media platforms and social sharing has gained, e-mail marketing is still one of the most trusted and beneficial digital marketing techniques. When you post content in social media platforms, you try to engage a certain …
E-mail marketing is still the boss: Here’s how to make it work for you Read More »
Every business has to toil to build a reputation for their brand. Without good reputation, you cannot expect to gain customer loyalty or expand your market. Internet has provided us with an interactive platform through which buyers and sellers can …
How online reputation management can boost your brand image Read More »
These days any online undertaking depends on a set of techniques that are widely-used in the business to make an internet marketing venture successful. Search engine rankings are a crucial part of any online endeavor and its importance should be …
Relationship between search engine rankings and online marketing campaigns Read More »
Social media has deeply infiltrated into the world of business, whether it is about business communication or marketing. Business owners can greatly benefit if they take advantage of the innovative opportunities offered by social media. Having an understanding of various …