Sunken cost can be an effective strategy for an eCommerce business
Sunk cost is an investment that has been placed in a business and currently stands unrecovered. For a variety of reasons, these costs are generally considered doomed.
ecommerce business
Principles that determine the growth of eCommerce business
Many claim that an eCommerce business can be set up in a day. However, it is not entirely true. While an eCommerce business can be set up in moment, it is the scaling up part that is considered difficult and …
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Managing the reputation of your eCommerce business
A reputation can either make or break a business. Business owners would need to manage the reputation of their brands, products and services in order to benefit from the same. This goes double for eCommerce businesses where the transactions are …
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Ecommerce Startups Need Traction to Gain True Competitive Advantage
Many angel investors and ecommerce experts believe that entrepreneurs would need to add an important metric in their pitches if they need to be evaluated properly. While positive highlights, such as innovative technology, frontrunners in the market, social shopping, hyper …
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