Big data analysis has taken the world of data matrix by a storm; it has become a critical driver of business success in almost all sectors. Engaging customers with more than simple historical data has become the need of the …
Moving your strategy from data-driven marketing to insight-driven marketing is sensible Read More »
Digital marketers have turned to data driven marketing. These marketers ensure that no marketing decision is done without consulting the data at hand. Understanding the data at hand as well as the means to get more data, organize it and …
Big Data is a grossly misunderstood term in the marketing world, but its importance is undeniable. Artificial intelligence is used through helpful tools for procuring treasure troves of data about customer behavior, strategy progress and business growth. Big Data aims …
Surviving and winning in a data-dominated marketing world Read More »
Data has always been an integral part of marketing, but it has become even more important with the evolution of marketing as an intricate specialization. Marketing has largely become data driven in modern business scenarios of today. The importance of …
Data is you best friend in the new marketing moves Read More »
