As the punch line of this ad of Sundek beachwear proclaims ‘deadly attractive’, this ad too seems to be deadly as one can see anchor type instruments have been pierced all over the body at selective spots. The ad may be trying to show that these beachwear are so compelling that you once wear it, you would be hooked to it.
Understandably, the ad is showing the beachwear on nicely shaped bodies along with the playful activity on the beach however, presence of anchor type instrument on the bodies can make people uncomfortable.
The ad has been nicely shot by JWT, Paris and the full strap line reads as Sundek beachwear. Deadly attractive.
Via Ads of the World
