This is a unique advertisement campaign by Sugar Industries aims to convey an appropriate use of sugar is not bad. Sugar is one of the major concerns in the food industry as it inflicts greater damage to the body if taken excessively. Under these circumstances when every body seems to denounce the use of sugar, the sugar industry felt a compulsive reason to bring out a campaign to convey producing products with sugar is not a crime.
The ad has used an indirect reference of its message whereas the copy of the advertisement makes the intention clear. The copy reads as ‘who ants a world where sugar is forbidden’. The ad has been credited to Publicis Conseil.
Via Coolzor
