Advertising Guide

Study: Sex does not sell in Israel

hugging sex ad
This is truly unique about Israel. A new study released by Amir Hetzroni the Jezreel Valley College has found out that, amazingly, only four percent of television commercials show sexual behavior on ad. And that too, on a hugely low tone. Believe it or not, the so called ‘sexual ads’ are restricted to behaviors like mild kissing and hugging. It analyzed more than 3500 ads aired in between 1999 to 2005.

I am sure; all the social advertising watchdogs from around the world would like to shift to base to Israel. No wonder in there only they will be able to continue a long never ending relaxed holiday.


Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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