It’s simply amazing. Not the advertising geeks but some forty oh-so-amateur students from MSU university will not only create but also produce and do marketing campaign for American Honda Motor Co. Inc. Well, MSU is not alone, excited and eager, students from 18 universities will take part in the challenge.
It seems students have taken the creative fight in full spirit and are all set to create ad spots for American Honda’s new subcompact car, the Fit. They have a total 12 week period in hand to produce their masterpieces.
Ariel de la Merced, the senior analyst with American Honda says that it’s quite possible that Honda may actually use the student’s campaign in the actual advertisement.
Via [Statenews]
