Street children sleep on news papers

Dr Prem Digital Healthcare Marketing

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Another ambient advertising effort for the cause of street children. The concept has been developed by Ogilvy & Mather, Mumbai for IAPA.

The concept aims to make people realize the striking difference between their own children and the street children. To depict the difference, the advertisers adopted an everyday situation with a unique touch. They packaged newspapers as bed sheets and placed them along with branded sheets, to bring home the glaring difference between the two.

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CREDITS

Advertising Agency: Ogilvy & Mather, Mumbai, India

National Creative Director: Abhijit Avasthi, Rajiv Rao

Executive Creative Director: Sumanto Chattopadhyay


Art Director:
Harshik Suraiya, Mayur Varma

Copywriter: Roma D’Cruz

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