Another ambient advertising effort for the cause of street children. The concept has been developed by Ogilvy & Mather, Mumbai for IAPA.
The concept aims to make people realize the striking difference between their own children and the street children. To depict the difference, the advertisers adopted an everyday situation with a unique touch. They packaged newspapers as bed sheets and placed them along with branded sheets, to bring home the glaring difference between the two.
CREDITS
Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Director: Abhijit Avasthi, Rajiv Rao
Executive Creative Director: Sumanto Chattopadhyay
Art Director: Harshik Suraiya, Mayur Varma
Copywriter: Roma DâCruz