Strawberry invitations!

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rock and roll hall of fame john lennon strawberry

Strawberry Fields Forever!. This is a beautiful and delectable advertising initiative for the promotion of John Lennon, The NYC Years, the exhibition at The Rock & Roll Hall of Fame Annex. For this, die-cut strawberries containing the event info were mounted on stakes, and then planted in the Strawberry Fields section of Central Park in New York.

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So, pedestrians can pick the strawberry invitations from the grounds of Strawberry Fields, located across the street from where Lennon lived and was murdered.

CREDITS

Advertising Agency: Knarf, New York, USA

Creative Director: Frank Anselmo

Art Directors: Michael Lubrano, Kimberly Yau

Copywriters: Kimberly Yau, Michael Lubrano

Via: I believe in advertising

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