This is the print version of that beautiful concept which what happens when stories of different genres meet. This print campaign competes with that TVC with a more beautiful execution.
This print campaign for Melbourne Writerâs festival, created by JWT, Melbourne, definitely shows a heavenly spark of creativity. Or, how can we think about such situations which are occurred when horror meets kids literature, mystery meets scientific fiction and war meets humour? And, how can you visualize that marvelous concept like this way? It is amazing.
Credits:
Advertising Agency: JWT, Melbourne, Australia
Creative Director: Richard Muntz
Art Director: James Orr, Harsh Kapadia
Copywriter: Chris Andrews
Agency Producer: Michael Ball
Photographer: Bronwyn Kidd
Retoucher: Ray Burtt, Charlie Jackson
Production Company: Coco Productions
Via: Ads of the world
