STIHL has recently launched this print advertisement campaign in France to promote its product, chainsaw. The campaign seems to be taking a comparative view of the products in order to focus the efficiency of its chainsaw. The advertisements are showing that using other products to cut a tree takes much time than it can be accomplished by STIHL product. The advertisements are displaying people involved in cutting trees and at the same time home appliances are being placed on the trees to depict how much time it does take to cut a tree with other chainsaw.
The presentation of the campaign is unquestionably impressive and amusing that effectively communicates the product benefit. However, one advertisement featuring a man and a woman can be controversial and this advertisement seems to be displaying over exaggeration of the basic idea of the campaign. The punch line of the campaign reads, ‘Don’t spend your life at work’. The campaign was created by Publicis Conseil, Paris, France.
Via Ads of the World
