Stella Luna has launched this print advertisement campaign to announce the arrival of the new Autumn/Winter Collection in Asia. The campaign is interesting to watch as it has taken a refreshing route to attract towards its product. The advertisements are showing a heap of dolls and a heap of shoes where only Stella shoes stand out. It appears that the motive was to emphasize the exclusivity of the product and it focuses on the fact that how it is a better choice over others.
Moreover, the presentation and execution of the second advertisement is by far better than the first one. The second advertisement, titled Existence, is showing how the Stella shoe remains on the top among its competitors. While the second ad, titled doll, is somewhat perplexing as the core idea of the campaign remains somewhat eclipsed. Moreover, the art direction of the campaign has been excellent. The campaign was created by Shu Shun-Ying.
Via 10 Ad
