This is the recent print advertising campaign launched by Farmers Union Strong Iced Coffee with a specific focus on the strong flavor of the coffee. The campaign has taken a humorous theme to attract young people. Interestingly, the campaign has used the graffiti on the faces of persons appearing for the campaign to depict what their friends can do with them if they are feeling sleepy. The advertisement clearly spells out that in this condition this coffee brand can surely help.
The tagline of the advertisement reads as ‘Stay awake around your mates’. The art direction of the ad is of course nicely executed. The campaign has been created by AJF Partnership.
Via Best Ads on TV
