Advertising Guide

State Insurance: Favourite Things

Some previous curious insurance advertising ads- 1. Creative ad for an insurance company 2. Need for insurance 3. danger in the form of an agitated bull

Here is another insurance advertising campaign devoid of such spicy humorous elements. It’s down-to-earth, intelligent and consumer-oriented.

The effort has been developed for State Insurance in New Zealand. With a view to attract the prospective customers (and probably to know more about the trends among the kiwis), they launched a nation-wide campaign in New Zealand in which the Kiwis were requested to say about their favorite things.

The campaign has a television commercial which shows that the people placing the things they care more about in boxes. The campaign is online at www.my3things.co.nz

Via: Inspiration room

Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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