This is no doubt an exceptionally well crafted print advertisement campaign launched by Special Olympics Great Britain to create awareness of the year-round Special Olympics movement. The campaign was launched in September last year and still continuing on website. The campaign actually designed to challenges the viewers’ preconceptions of the learning disabled. The advertisement while giving equal weight to visuals and the copy tries to establish that many persons may appear different die their disability but factors that drives them to excel in their sport is very similar as any other player in the world.
The presentation of the advertisements is very simple and straight, which leaves absolutely no ambiguity in understanding the core message. But what interesting is the dramatic presentation of the copy of advertisements. The copy opens on a negative and note and later turns round to be concluded on a positive tone. The campaign was developed by JWT, London.
Via: Duncan’s Print
