Southland Transportation: Become a school bus driver

Dr Prem Digital Healthcare Marketing

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This is an interesting print advertisement campaign meant for promoting recruitment drive for Southland School bus drivers. The campaign has adopted a completely humorous approach for attracting people’s attention. The main strength of the campaign is in the amusing copy used in it. The advertisements are giving impression as it has been printed on the side panel of a school bus. The copy may be a bit too long for some people but the idea and the placement is simply remarkable in the campaign. The advertisement amusingly tries to entice people to take up the mentioned job and at the same time boasts about the quality and advantages of the job.

Dr Prem Web Design and Development

The presentation of the campaign is genuinely impressive and it effectively delivers the message. The campaign has magnificently illustrated the product benefit with great accuracy. The art direction has also been remarkable in advertisements. The punch line of the campaign reads, ‘Become a school bus driver’. The campaign is credited to Highwood Communications.

Via Ads of the World

Dr Prem Healthcare Social Media Marketing
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