This television advertisement was meant to promote Save Our Selves, the movement for a climate in crisis to create awareness about climate change. . The SOS movement is also connected with the Live Earth concerts scheduled for July, and it has launched this advertisement to garner support for a global awareness and response to environmental crisis. The advertisement is showing humans and animals engaged in chanting morse code for SOS. The advertisement has shown over the sixty seconds the weather changes to the extent that it is no longer possible to film.
SOS-Save Our Selves is intended to set off a mass-scale movement to battle our climate crisis. The enormity of the climate catastrophe makes it so that only a comprehensive and large scale response can start to address it. The voiceover of the ad says, ‘It’s time to save ourselves. A movement for a climate in crisis’. The advertisement was created by Young & Rubicam, Chicago.
Via Duncan’s TV
