Sorry, Cannes Lions!

Dr Prem Digital Healthcare Marketing

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Self-praising effort from Original, the advertising agency at Ljubljana, Slovenia, but should not be blamed as it at least makes us remember the unfortunate victims of Haiti Earthquake.

The agency makes a bold declaration through the print ad- Sorry, Cannes Lions! This year we submitted only this idea, since we decided to dedicate the budget for the competition to the victims of devastating Haiti earthquake.

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The adjective bold has been put in dubious italics as we are not sure about the award winning possibilities of this agency, even if they are going to participate in the Cannes.

See also– Red Cross Argentina (Cruz Roja) ran a direct marketing campaign using ripped cards, raising awareness of the needs of people affected by the August 15, 2007 earthquake in Peru.

Via: Pixel pasta

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