Sony Xplod: Inconsistent brand Positioning

Dr Prem Digital Healthcare Marketing

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This is the latest print advertising campaign Sony Xplod car audio depicting the power of sound. The advertisement campaign is clearly focusing on the intensity of the sound and its effect. The advertisement in its presentation has shown the car seat along with the person is thrown way out wide in the fields or jungle due to the powerful effect of the stereo system.

The basic idea behind the ad is not impressive. However, the execution of the idea is brilliant. The campaign should have used more divergent landscapes to make it more effective. The advertisement campaign is credited to Bates Enterprise.

Via Ads of the World

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