We all remember last year’s ‘Welcome Chang3,’ which was flashed all around Los Angeles Convention Center (LACC)and inside bus shelters (and also inside game journo’s hotel room, to be specific stickers of it on the screen of television sets).
After a successful (and debated too) PlayStation 3 launch last year, the Japanese major, Sony is again onto its style. This year also it has put up a series of outdoor ads around LACC. The ads are mostly visible at the entrance to the LACC.
One ‘Play Beyond’ ad shows a play on rock paper scissors with a hand with steel fingers facing a stone fist. Another ad is showing man jumping off a cliff.
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