The Sony Bravia ad was unique in its own ways; the ad received considerable public attention before it was executed. The advertisement had been shot at a very large scale and people were waiting to witness the execution of the ad. Around 70,000 liters of paint was used to be blown on an abandoned building in Glasgow to display a colorful feast for eyes.
Bravia stands for ‘Best Resolution Audio Visual Integrated Architecture.’ The ad for Bravia attempted to show the natural display of colors and clarity on it.
However, it was more of PR that might have helped invoking large public attention prior to the execution of the ad.