Off Beat

Social Media for Business: Dealing with Negative Presences

Social media allows businesses to have lots of positive interactions with consumers. However, the reality is that while social media offers a great opportunity for growing companies, it also carries a certain degree of risk as well. Indeed, some accounts on social media are simply toxic and will act only to harm your brand. The good news is, businesses don’t have to be cowed by negative presences on social media. The following four tips will help your team identify and neutralize potential threats to your company on social media:

Don’t Argue

Don’t Argue

Social media managers should avoid confrontational interactions with consumers on social media. Even if you find an individual’s claims to baseless or unfounded, resist the urge to engage in an argument with them. Instead, direct all complaints to a private server or phone line. This way, you can look to address legitimate consumer issues without airing your “dirty laundry” on social networks.

Be Transparent

Simply put, the more open, engaging, and transparent your brand is on social media, the more others will be drawn to it. What’s more, when businesses are straightforward about their mission and their priorities, it makes it more difficult for negative influencers to cast aspersions about your practices. So, for instance, businesses that are willing to post videos about their internal processes will incur much less negative speculation than those who keep their M.O. under wraps.

Stay Consistent

Stay Consistent

Flip-flopping is a dangerous game to play on social media. Before your company makes a big claim online, make sure that you’re comfortable taking a stand in the first place. It’s very difficult to “go back” on a controversial statement made online. What’s more, ensure that your employees on social media are aligned with company policy as well.

Implement Social Media Governance

A social media governance plan allows a business to identify potential counterfeit accounts and “haters,” and prevents them from negatively affecting a brand. What’s more, social media governance enables companies to create uniform social media accounts with matching logos, company info, and graphics. If your company has more than one social media account per network, then you should seriously consider your strategy for governing them. Otherwise, your accounts could fall victim to toxic points of presence online and you could lose consumer trust as a result!

Final Thoughts

Though negative influences on social media can be quite detrimental to any business, the methods listed above will help your company handle these potential problems with grace and alacrity.

Article Submitted By Community Writer


Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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